When you boil it down to basics, Pay Per Click Management is about three core aspects. Focus,relevance and visibility. The basic rule of thumb for any Pay Per Click (PPC) strategy is to ensure that the client for whom the PPC plan has been devised, should have their web pages ranked the highest when people search for that particular type of product or service on the web.
Then there is the other side, which is about relevance. If, for instance, the client is a luxury boutique label, it is absolutely pointless for their web pages to be displayed when someone searches for the neighbourhood tailor. We at JAKsoftware are in absolute sync with these nuances and are consequently able to deploy a PPC strategy that goes much beyond mere jargon.